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Lottabody Launches New Products for Multi-Textured Hair

Two new products are 'Shake-To-Activate' Leave-In Conditioner & Curl Twisting Pudding.

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By: Marie Redding

Senior Editor, Rodman Media


Lottabody has launched two new products for multi-textured hair — a ‘Shake-To-Activate’ Leave-In Conditioner, “Fortify Me” and a Curl Styling Pudding, “Twist Me.”

Lottabody’s hair care and styling line includes products infused with coconut and shea oil.

Pat Williams, master educator, Revlon Multicultural, the parent company of Lottabody, says, “Multi-textured hair is the new black.” She continues, “71% of African-American adults in the U.S. wearing a natural hair style at least once in 2016, according to research firm Mintel. Because of the uniqueness of natural hair, loose waves to tightly coiled curl patterns, natural hair care products must address the needs of this hair to prevent dryness, aid in styling versatility and promote healthy hair.”

Fortify Me Strengthening Leave-In Conditioner is a ‘shake-to-activate’ formula. The two-phase system is comprised of penetrating hair oils and conditioning moisturizers.

Twist Me Curl Styling Pudding is formulated with natural ingredients to deeply penetrate and nourish natural hair textures, resulting in soft, shiny and ‘crunch-free’ hair while preventing breakage to fragile hair shafts. This cream-based ‘hair treat’ is free from petrolatum, mineral oils and sulfates and is perfect for defining hair for twist and braid outs without drying, shrinking and flaking.

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